Website case study - Sport & Coaching
Absolute Padel
Absolute Padel is a Liverpool-based padel coaching brand and academy led by Ant Hardman. The site supports the run-up to the academy launch, captures players onto the waitlist, and houses long-form content on coaching, the rules of the game, and the team behind the brand.
Visit absolutepadeluk.com
Services
The challenge
What we were solving
Ant wanted to launch a coaching brand with a different approach to padel - functional, decision-led, match-first - and needed a site that could build the brand pre-launch, capture serious players onto a waitlist, and let the team manage everything from a single admin panel. The site also needed to support a long-term content strategy that could rank for coaching and rules-based searches well before the academy opened.
Our approach
How we built it
We designed the brand from scratch - Cyprus navy paired with Citron yellow, Righteous for display and Montserrat for body - then built the full site in Next.js 16 with Supabase as the backend. A Claude-powered content pipeline produces SEO-optimised articles, each with key takeaways, reading time, and tailored related reading. A custom admin panel handles articles, enquiries, bookings, events, testimonials, and a site health dashboard, with every action logged to an audit trail.
What we built
Inside the build
Custom brand identity, typography, and design system
Pre-launch waitlist flow - modal trigger plus dedicated /waitlist landing page
Claude-powered content pipeline shipping 22 SEO-optimised articles
Full admin panel: articles, enquiries, bookings, events, testimonials, site health
Article schema, FAQ schema, LocalBusiness schema, dynamic sitemap
Resend-powered notifications across waitlist, contact, and bookings
Team profiles with photography, code of conduct, and full legal suite
Outcomes
Where the site is now
Pre-launch site live and indexed at absolutepadeluk.com
Waitlist capturing players ahead of the academy opening
22 indexed articles supporting long-tail coaching and rules searches
Single admin login replacing what would have been three separate tools
Tech stack
Built with
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