Website case study - SaaS & Free Tools
OnOur
OnOur is a digital brand audit platform that scores a business's entire online presence - website, SEO, social media, Google Business, content, reviews, ads, and email - across 12 categories and tells them exactly what to fix. A free quiz drives sign-ups, while 24 free tools support ongoing acquisition.
Visit onour.co.uk
Services
The challenge
What we were solving
Most brand audit tools either show vanity scores with no actionable next steps, or hide everything behind a paywall. OnOur needed a site that could deliver a genuinely useful free audit, score brands across 12 distinct categories with a credible methodology, and convert audit-takers into sign-ups - all without feeling like a typical SaaS landing page.
Our approach
How we built it
We built the full platform in Next.js with a confident, conversion-led homepage anchored by a live audit score visualisation. The free audit quiz pulls visitors through a 4-minute flow, scores 12 categories, and lands actionable recommendations in their inbox. 24 free tools sit alongside the core audit as long-tail acquisition surfaces. Pricing, services, and a blog round out the site.
What we built
Inside the build
Live brand-score visualisation as the homepage anchor
Free audit quiz scoring 12 categories in under 4 minutes
24 free tools acting as long-tail acquisition surfaces
Pricing, services, blog, and how-it-works flow
2,847+ businesses scored as live social proof
Sign-up flow integrated with audit results delivery
Outcomes
Where the site is now
Live audit platform with 2,847+ businesses scored
Free quiz converting traffic into sign-ups in under 4 minutes
24 free tools providing a long-tail SEO and acquisition base
Distinct brand position - 'brutally audited' - against vanity-score competitors
Tech stack
Built with
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