Website case study - Influencer Marketing
Fluencer
Fluencer is a London micro-influencer marketing platform that pairs brands with vetted creators who deliver real reach and real ROI - not vanity follower counts. The site positions Fluencer against the generic agency model and acts as the front door for both brands and creators.
Visit fluencer.co.uk
Services
The challenge
What we were solving
Influencer marketing is full of inflated promises and bot-padded follower counts. Fluencer needed a site that immediately set them apart as the no-nonsense alternative - confident, opinionated, and weighted to results. It had to convert two distinct audiences (brands looking to run campaigns and creators looking to get paid work) without diluting the message.
Our approach
How we built it
We designed a high-contrast dark brand system - near-black with citron yellow accent - and built the full site in Next.js. The homepage leads with a confident proof-based hero, then routes brand and creator visitors through tailored journeys covering services, industries served, pricing, work, and resources. Lead capture is built in across the funnel.
What we built
Inside the build
Bold dark brand system with citron-yellow accent typography
Dual-audience structure for brands and creators
Services, industries, pricing, and work sections
Resources section to support SEO and ongoing content
Lead capture wired through to the team
Performance-optimised Next.js build with image and font tuning
Outcomes
Where the site is now
Live brand presence distinct from generic agency competition
Dual journeys converting brands and creators into the platform
Foundation for ongoing campaigns, case studies, and SEO content
Tech stack
Built with
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