Website case study - Digital Marketing Agency
Byter
Byter is a London digital marketing agency helping businesses grow through strategic social media, SEO, content creation, advertising, and AI-powered automations. The site positions Byter as a results-led agency and supports lead generation across services, free tools, and the Byter Academy.
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Services
The challenge
What we were solving
Byter needed a site that broke from the generic agency template - confident, distinctive, and weighted towards proof rather than promises. It had to support multiple lead-gen surfaces (free proposal, free call, academy entry, free tools) without becoming cluttered, while making it obvious why a London business should hire them over a competitor.
Our approach
How we built it
We designed a bespoke dark brand system - high-contrast yellow on near-black with confident typography - and built the full site in Next.js. Service, work, pricing, articles, and free tools sections are structured to give different visitor types the proof they need before they convert. Two clear primary CTAs ('Get a Free Proposal' and 'Book a Free Call') run consistently across the site, with the Byter Academy as a secondary entry point.
What we built
Inside the build
Custom dark brand system with confident, high-contrast typography
Services, pricing, our work, articles, and free tools sections
Byter Academy entry point alongside the main agency site
Dual primary CTA pattern - free proposal and free call
Lead capture and notification flows wired through to the team
Editorial structure for ongoing articles and SEO content
Outcomes
Where the site is now
Live agency site with multi-channel lead flows
Distinct brand presence in a crowded London agency market
Editorial surface in place to grow organic traffic over time
Free tools and academy positioned as long-term lead engines
Tech stack
Built with
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